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Heritage Tourism Hospitality tagline

    

Frank Go is professor emeritus of the Erasmus University in the Netherlands. Previously, he held the Bewetour Chair of Tourism Marketing at the Rotterdam School of Management and served at the business faculties of universities in Toronto, Calgary in Canada and Hong Kong; as visiting professor at the George Washington University, USA, Leuven, Belgium, Open University Business School, UK, Rikkyo University, Japan.

Research interests focus on brand identity and image, innovation, entrepreneurship and marketing strategies reaching into wider social areas such as globalization and sustainability.

He has authored and co-authored publications in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Brand Management, Tourism Recreation Research, The Economist Intelligence Unit.

With Robert Govers he is co-author of Place Branding (2009) and co-editor of a series of edited book volumes on Place Branding In the Age of Innovation (2010), Reputational Risk (2011) and Managing Smart Growth and Sustainability (2012) all published by UK-based Palgrave MacMillan.