Gamification of Tourism

Gamification of Tourism: What’s Possible?

The rise of new and affordable technologies opens up new possibilities for presenting destinations and experiencing heritage and culture.

In his presentation, Peter Symons, founder of the successful Belgium company OJOO, will focus on technologies, game design elements and game thinking that can easily be applied in a tourism context: to influence consumer engagement, brand awareness and enhance user experience.

Learn about what’s possible and what are common pitfalls in a hands-on and pragmatic session.

Photo: An adventurous mobile game guides visitors around the park at Schoenbrunn Palace in Vienna.