D.Sc. (Econ.& Bus.Adm.) Arja Lemmetyinen works as a university researcher at the School of Economics at the University of Turku, Finland. Her research interest lies firstly in network management and value co-creation in networks. She is also interested in research on place branding and brand management. Thirdly, her research interest lies in cultural tourism and creative economy. Lately her research interest has focused on sustainability in tourism in its economic, social, environmental and cultural significance.
Since 2009, when she started to work at the Pori campus of Turku School of Economics, Arja has been active in arranging scientific seminars, many of the keynote speakers being internationally well known experts in the field of branding and networks. Moreover, she chairs the research day at the annual Pori Jazz for Professionals seminar. She chaired the 2012 International Cultural Entrepreneurship Conference, a cooperation with Rotterdam School of Management and Copenhagen Business School. The best of the papers presented at the conference were published in special issues of Place Branding and Public Diplomacy in 2013 and in the Journal of Enterprising Communities: People and Places in the Global Economy in 2014.
Arja was a member of the scientific committees in international conferences (among others Heritage, Tourism and Hospitality (HTHIC), Global Brand Conference, Advanced Tourism Marketing Conference (ATMC), Nordic Symposium on Tourism and Hospitality Research). She serves on the editorial board of two learned journals, Journal of Enterprising Communities: People and Places in the Global Economy and the International Review on Public and Nonprofit Marketing.
Arja Lemmetyinen published her research widely: in Tourism Management, Journal of Brand Management, Scandinavian Journal of Tourism and Hospitality, Place Branding and Public Diplomacy, Tourism Review and Marketing Intelligence & Planning. Together with Professor Frank M. Go and D.Sc. Ulla Hakala she co-edited a book titled Harnessing Place Branding through Cultural Entrepreneurship, and contributed with book chapters in International Place Branding Yearbook in 2010, Harnessing Place Branding through Cultural Entrepreneurship in 2014 and Cruise Ship Tourism 2nd Edition in 2017.