Dr. Juho Hamari is a professor of gamification (associate and tenure-track) and leads the Gamification Group that has spread itself to three universities in Finland: Tampere University of Technology, University of Turku and University of Tampere. Prior to current engagements, Juho Hamari has been a researcher at Aalto University School of Business, Helsinki Institute for Information Technology HIIT as well as a visiting scholar at UC Berkeley School of Information (2015-2016).
Juho Hamari and his research group’s (GG) research covers several forms of information technologies such as games, motivational information systems (e.g. gamification, game-based learning, persuasive technologies), new media (social networking services, online video streaming, eSports), peer-to-peer economies (sharing economy, collaborative consumption, crowdsourcing), and virtual economies.
He has authored several seminal empirical, theoretical and meta-analytical scholarly articles on these topics from perspective of consumer behaviour, human-computer interaction, game studies and information systems science. His research has been published in a variety of prestigious venues such as Organization Studies, Journal of the Association for Information Science and Technology, International Journal of Information Management, Computers in Human Behavior, Internet Research, Cyberpsychology, Behavior and Social Networking, Electronic Commerce Research and Applications, Simulation & Gaming as well as in books published by e.g. MIT Press.
Juho Hamari advises organisations on topics such as game design, marketing, behavioural economics and gamification.