Laura Aalto is a Marketing and Communications professional with 20 years of experience in international marketing, brand building, sponsorship and event marketing. Laura was appointed CEO of Helsinki Marketing in September 2017. Helsinki Marketing is a company owned by the City of Helsinki. It is responsible for operative city marketing and business partnerships for Helsinki.
Previously Laura has worked as Development Director in Helsinki Marketing leading the company’s transformation from Tourism Marketing to City Branding and Marketing Organization. Laura has also worked as Marketing and Communications Director at the World Design Capital Helsinki 2012 project and Marketing Manager for Turku 2011 European Capital of Culture.
Laura has a MA degree from Helsinki University.