M.Soc.Sc. Petra Paloniemi works as a Senior Lecturer at the Multidimensional Tourism Institute (MTI) at Lapland University of Applied Sciences. In addition to teaching Tourism, Marketing and Experience Design, she is tutoring students in the English Degree Programme in Tourism. She is a member of the marketing teams of Lapland UAS and MTI.
Petra Paloniemi cooperates closely with the tourism sector as part of the Degree Programme in Tourism. She has also been involved in many national and international projects related to her duties and expertise areas, which include the sharing economy, product development, Barents cross-border tourism development and international tourism education development.