In Memoriam: Frank Go
Co-founder Heritage, Tourism and Hospitality, International Conference
Frank M. Go was professor emeritus endowed professor of Event and Tourism Marketing in the Department of Marketing Management at Rotterdam School of Management/Erasmus University in the Netherlands. Previously, he held the Bewetour Chair of Tourism Marketing at the Rotterdam School of Management and served at the business faculties of universities in Toronto, Calgary in Canada and Hong Kong; as visiting professor at the George Washington University, USA, Leuven, Belgium, Open University Business School, UK, Rikkyo University, Japan.
His research interests focused on brand identity and image, innovation, entrepreneurship and marketing strategies reaching into wider social areas such as globalisation and sustainability.
He authored and co-authored publications in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Brand Management, Tourism Recreation Research, The Economist Intelligence Unit.
With Robert Govers he was co-author of Place Branding (2009) and co-editor of a series of edited book volumes on Place Branding In the Age of Innovation (2010), Reputational Risk (2011) and Managing Smart Growth and Sustainability (2012) all published by UK-based Palgrave MacMillan. With Maria D. Alvarez, Frank co-edited the HTHIC2014 follow-up Heritage, Tourism Destinations. Preservation, Communication and Development (2016) published by CABI. With Noel Capon, Frank co-authored Frameworks for Market Strategy European Edition (2017) published by Routledge.
Frank Go passed away on 7 May 2017. He was diagnosed with a serious illness in 2015, at a moment he was looking forward to HTHIC2015, engaged in a wide variety of research projects and full of ideas for future ones.
We admire him for the way he said goodbye to life: grateful for all the opportunities it had offered him and engaged in ‘paying it forward’ until the last, providing advice and sharing knowledge, Frank will be missed, as an amicable colleague and generous mentor, thought leader and critical debater.