Suomenlinna’s Sustainable Tourism Strategy

How to develop a sustainable tourism strategy?

A critical reflection of the experiences of the World Heritage Site Suomenlinna

Milla Öystilä, Tourism Specialist at The Governing Body of Suomenlinna in Helsinki, Finland, will share with you the successes and challenges of developing a sustainable tourism strategy for Suomenlinna. Sea fortress Suomenlinna is a World Heritage Site and one of the most popular tourist attractions in Finland with one million visitors a year. It is also one of Helsinki city districts with 800 permanent residents.

Suomenlinna’s strategy provides guidance to tourism functions on how to support the conservation of Suomenlinna’s cultural and natural value and aims at increasing awareness of Suomenlinna’s value as a World Heritage Site.

Milla Öystilä will illustrate how promoting sustainable tourism and developing a specfic strategy for enhancing it benefitted greatly from close co-operation at global, regional, national and local levels: from being selected as a pilot project for the UNESCO World Heritage Centre’s Sustainable Tourism Programme and Action Plan to working closely with local stakeholders at the site itself.