HTHIC Heritage, Tourism and Hospitality International Conference
HTHIC Heritage, Tourism and Hospitality, International Conference 5Ps

HTHIC’s 5 Ps:

Preservation, Presentation, Promotion, Profit and Purpose

HTHIC invites researchers, practitioners and policymakers to share knowledge and experience on aspects of preservation, (re-)presentation, promotion and profit (in the sense of benefits for all involved).

Paying attention to each and all of these four pillars is required to preserve heritage thanks to and despite tourism and to realise our purpose and fifth pillar: the co-creation of thriving places and tourism destinations.

The conference seeks to advance our knowledge of the dynamics between heritage, tourism and well-being by bridging theory and practice and fostering a holistic approach.